Blockchain-Ads is a crypto advertising platform that enables targeting specific crypto users based on their wallet activity and on-chain behaviour across the web. This platform has 37 blockchains and reaches more than 12 million profiled wallet addresses across 10,000+ websites. It also delivers over 1 billion impressions a day. If you’re someone in the iGaming industry who wishes to reach wallet holders with Blockchain-Ads, this article will explain how.
Native Ads like Blockchain-Ads, which target wallet holders, are important for businesses that operate in the blockchain or cryptocurrency space. This is because these adverts allow you to specifically target your ideal audience, eventually allowing for an effective marketing campaign where your efforts and resources aren’t wasted on the wrong objectives.
You can reach a more interested audience, boost conversion rates, and improve your total advertising return on investment (ROI) by targeting wallet holders. So, how do you successfully reach wallet holders with Blockchain-Ads? We’ll answer that question in a bit.
But first…
What is Blockchain-Ads?
Blockchain-Ads is a Web3-based crypto ad network that allows you to run targeted adverts to Web3 leads. This ad network stands out because it goes beyond the regular confines of conventional advertising and helps you find the right audience by targeting their wallets.
Your adverts are shown to over 11 million wallet holders across 9,000+ websites and apps. They also permit expansive visibility for clients without skimping on security and anonymity.
Types of Blockchain ADS
When running campaigns on Blockchain-Ads, there are different types you can choose from. You can target a diverse audience within Web3. Some of the niches you can promote on this ad network are:
- Betting and iGaming.
- Gaming.
- Decentralised and centralised finance.
- Non-fungible tokens (NFT).
- Infrastructure.
Key Features and Benefits
When working with Blockchain-Ads, you can increase the effectiveness of your campaigns by targeting users based on their token holdings, wallet activity, and other Web3 behaviours. But what other features and benefits can you expect from this network?
1. Wallet Holder Targeting
You can use Blockchain-Ads to target leads based on their wallet activity, giving you a more specific and relevant audience.
2. Performance-Based Campaigns
This ad network emphasises performance-based advertising, ensuring you only pay for actual user engagements based on your campaign objective.
3. Transparent Advertising
Blockchain technology fosters a transparent advertising environment that curbs fraudulent ads and improves user experience.
4. Security
With blockchain, this platform ensures that advertisers’ and users’ data is well protected.
5. Effective AD Targeting
Blockchain-Ads allow for more efficient and accurate ad targeting, which helps you reach your ideal audience with a campaign they can relate to.
Why You Should Use Blockchain-Ads to Target Wallet Holders
Blockchain-Ads facilitate more targeted advertising that you can use to reach millions of leads in the Web3 and crypto space. This section covers all the reasons you should use them to target wallet holders.
1. Accurately Filter Your Audience
On Blockchain-Ads, you can curate your campaign to target any type of audience you want and how you want to reach them. The platform also filters your campaigns based on interest, demographics and location. This ensures your campaigns are shown only to the right people.
2. Real-Time Statistics On Ad Performance
Running campaigns on this ad network gets you real-time statistics on how your campaign is performing. It is also great for measuring your ROI, so you know where best to channel your resources and what type of advert format yields the most results.
3. Target Users Using Web3 Data
Blockchain-Ads takes things up a notch by using Web3 Cookie tech to target your ideal audience based on their Web3 activities.
How to Successfully Reach Wallet Holders With Blockchain-Ads
To successfully use Blockchain-Ads to reach wallet holders, utilise blockchain-specific targeting options, optimise your ad for conversions, and create an AD copy that accurately addresses your target audience’s pain points.
Here is an outline of a few other things you can do to boost your blockchain-Ads:
1. Create Educational Content
When creating content for your blockchain campaign, build trust and showcase your expertise in the iGaming industry by making it an educational piece. This can be an explainer video of how your platform or service works, a market analysis that affects players, or a how-to guide on a relevant topic.
2. Offer Value Before Selling
Offer value to leads by explaining how your product or service solves a problem or provides benefits to users. Additionally, you can educate players on how to pay on your website with cryptocurrencies, market trends, and blockchain technology in the iGaming industry.
3. Don’t Use Complex Terms
Crypto is already a hard enough industry to be in, and there’s a good chance the wallet holders you’re targeting are confused about matters like trading. Don’t make their experience worse by using complex industry terms in your ads.
4. Place Every Element Properly
When creating your ad copy, put key messages and call to actions in bold text and the right colours, so that leads can read them easily.
5. Create Device-friendly Designs
Your ad designs should look good on different devices like mobile phones, desktops, laptops, etc.
6. Understand Crypto Community Guidelines
Every ad network has a guideline it operates by. Find out what the guidelines for Blockchain-Ads are, and ensure you stick to them. Also, emphasise that your iGaming brand values transparency since this is something that resonates with crypto users.
7. Leverage Crypto-Based Platforms
When running your advert, use platforms where individuals who are interested in crypto are likely to hang out. These platforms could be crypto news sites, financial blogs, or crypto subreddits.
8. Run In-Feed Ads
Put your ads in the news feeds of financial platforms, crypto news sites or agencies like MatchPlug Agency to reach leads in their regular web surfing environment.
9. Optimise Your AD
To accurately optimise your AD, use relevant call-to-actions and keywords related to your iGaming brand or service.
10. Retargeting
You can take this entire process a step further by retargeting users who previously showed interest in your ads or website to drive engagement further.
Pros and Cons of Using Blockchain-Ads
We’ve discussed how to successfully reach wallet holders with Blockchain-Ads. Now, let’s talk about some of the pros and cons of using this ad network for this objective.
Pros of Using Blockchain-Ads
1. Wider Reach and Better User Acquisition
Blockchain-Ads have the numbers you want and are generally less restrictive than Google Ads or Meta Ads. So, when you use it to run your iGaming campaign, that ad will be shown to its 11 million wallet holders across over 9,000 platforms. Additionally, only users who meet the criteria you’re looking for will see the advert.
2. Token Launches
If selling, trading, or accepting digital currencies is part of the service you offer on your iGaming platform, then you can use Blockchain-Ads’ audience targeting dashboard to reach investors and crypto enthusiasts. This also boosts your chances of finding more token holders.
3. Boost App Engagement
You can increase downloads for your betting apps by using this ad network. Blockchain-Ads targets people who are already involved in the Web3 ecosystem, so you’re targeting an audience that already understands what you’re selling.
4. Community Building
If you want a community of dedicated players, then this type of ad is the perfect way to do it. Blockchain-Ads connects you to people who relate to your platform’s objectives. Similarly, a community of dedicated risk-takers is exactly the type of clientele you want for your business.
Cons of Blockchain-Ads
1. Complex To Understand
If you’re using Blockchain-Ads for the first time, you might find it hard to understand some of the initial steps and how the platform works. But eventually, you’ll learn how to use it for campaigns.
2. Ad Budget Limit
Blockchain-Ads has a minimum ad budget of $10k. Although this price may seem high for some advertisers, it is a good investment. The platform has an extensive reach, great targeting options, and effectively targets your ideal audience. While cheaper alternatives exist, it is great for companies with a larger budget.
