Understanding how to optimize Google Ads for maximum ROI is an essential step in successfully advertising your crypto projects to reach their intended audience. By having a solid marketing strategy, you’ll gain more leads and also manage your ad budget effectively, so that you only spend on campaigns that actually yield results.
In recent years, Google Ads has been restrictive to cryptocurrency projects, but has gradually relaxed its laws, allowing crypto-based businesses to advertise their services across its numerous platforms. For brands that want to expand their reach, understanding the existing Google policies for crypto and available opportunities is crucial for a successful campaign.
This post will examine the best practices and strategies for getting the most out of your crypto Google Ads.
Table of contents:
- Understanding Google Policies on Advertising Crypto Products: What You Should Know.
- Requirements for advertising crypto projects on Google.
- Common pitfalls to avoid when advertising Crypto projects on Google Ads.
- How to effectively optimize Google Ads for Maximum ROI in Crypto Projects (Steps included).
Understanding Google Policies on Advertising Crypto Products: What You Should Know
Although Google has permitted crypto traders to advertise their products across its platforms, there are still a few rules that they must follow.
This section gives a quick rundown of what’s allowed and what’s not allowed while advertising crypto products on Google Ads.
Crypto Ads allowed on Google without certification
- Crypto-related businesses.
- Blockchain games involving NFTS.
Crypto Ads that are allowed on Google with certification
- Hardware wallets or devices that people can use to secure private keys for cryptocurrencies or other crypto assets.
- Cryptocurrency exchanges.
- Cryptocurrency software wallets.
- Cryptocurrency coin trusts.
Crypto Ads NOT allowed on Google
- ICO pre-sales or public offerings, cryptocurrency loans, initial DEX offerings, token liquidity pools, unhosted software wallets, and unregulated DApps.
- Cryptocurrency trading signals, cryptocurrency investment advice, aggregators, or affiliate sites containing related content or broker reviews fall.
- Games where players can wager or bet NFTs in exchange for objects with real-world value.
- Simulated casino gambling (poker, slots, or roulette that provide the chance to win NFTs).
Our article on Google Ads restrictions for crypto gives a full breakdown of Google’s advertising policy for crypto businesses. You should read it.
Requirements for Advertising Crypto Projects on Google
Google has specific requirements that cryptocurrency businesses must adhere to. These include getting the proper licenses, complying with local regulations, and following content guidelines that bar some types of messages. These requirements are extremely important because without them, your ad will not be approved.
Below is a list of other Google Ads requirements you must follow as a crypto advertiser:
- Register your business and license it under the target jurisdictions.
- Do not promote initial coin offerings (ICOs) or token sales.
- Avoid prohibited content like “get rich quick” schemes.
- Only target countries that permit crypto advertising.
Common Pitfalls to Avoid When Advertising Crypto Projects on Google Ads
When advertising your crypto projects on Google Ads, it is important to let leads know how your business can provide them with long-term value. You could do this by offering solutions to real problems, how to improve systems, technological advancements, and team expertise.
These are the common pitfalls to avoid when advertising crypto projects on Google Ads:
- Promising investments or price predictions.
- Using financial jargon that mainstream audiences won’t understand.
- Focusing only on tokenomics rather than product utility.
- Not addressing security and trust issues.
How to Effectively Optimize Google Ads for Maximum ROI in Crypto Projects (Steps included)
When advertising your crypto projects online, one of the most important things to consider is how to get your return on investment (ROI), especially when you’re using Google Ads. Thankfully, by following a few proven steps, you can boost your ROI, save costs, and get your campaign in front of millions.
Below are 10 tips for optimizing Google Ads for maximum ROI in crypto projects:
1. A/B Test Your Website
Tweak and test your website regularly using A/B testing to increase your ROI. You should perform a standard A/B split test from the moment your website is live. You can also combine this process with Content Experiments, which is a technique where you publish different versions of digital content and show it to different groups of users to compare how they perform and identify which version is most effective.
2. Use The Right Keywords
Using the right keywords in your Google Ads campaign ensures that your ad is shown in spaces where they are relevant to users’ searches. With the right keyword, you can reach your ideal audience, attract qualified visitors, improve conversion rate, and maximize your return on investment (ROI).
For a more well-rounded strategy, you could use long-tail keywords and negative keywords.
- Long-tail keywords are more specific and feature longer phrases; they are also less competitive and often attract users who are far along in their purchasing journey.
- Negative keywords help you exclude searches that don’t align with your products or services. They save you from clicks that don’t convert to sales, stop unnecessary clicks that hurt your budget, reduce bounce rate, attract relevant leads, lower CPC (cost per click), improve your ROI, and improve the quality of your Google campaigns.
3. Optimize Your Landing Pages
To optimize your landing page and reduce bounce rate, add enough keyword-rich content to it explaining your services and the benefits users stand to gain by signing on. The content you use should also fulfill search intent and match any information or offers mentioned in the original Google Ad. Also, add a call-to-action button that works and a form if you want to collect lead content.
4. Consider Ad Extensions
Ad extensions offer you the opportunity to boost visibility and enhance the efficacy of your ads by giving users more information even before they click. You can use this tool to include extra elements like links to specific pages on your website, phone numbers, and customer reviews.
Furthermore, ad extensions do not take up space on search result pages, which makes your ad extra visible, enriches the ad’s content, and improves your click-through rate, giving your Google campaign a better quality score.
5. Write A Compelling Ad Copy
The copy you use for your Google Ads should be compelling and actively discuss the pain points crypto users face in the industry. Also, ensure that the copy offers a solution to those problems. As you write, you mustn’t exaggerate the services or products you offer or make misleading claims or promises you cannot fulfill.
6. Set A Timer
As you monitor your AD over the duration it runs, you’ll begin to notice that it converts better at specific times of the day. What you can do next is to increase bids during peak times and reduce them during off-peak moments to boost efficiency and ROI.
You can also use AD Scheduling to only display your ads during profitable hours or apply automated rules for a more advanced bid and budget control. Always monitor performance and adjust this strategy as needed.
7. Improve Landing Page Load Speed
Tools like Google PageSpeed Insights help you fish out elements that slow down your page. These could be things like unoptimized scripts, heavy images, or a slow server. By improving your landing page load speed, you improve user experience and enhance your chances of converting leads.
8. Add a Google Ads Tracking Script
A Google Ads tracking script or “conversion tag” is a snippet of code you put into certain pages on your website, to track user actions such a sales, sign-ups, or downloads and link them to your campaigns. Tracking scripts gather data on which actions leads take after clicking on your Google Ads.
With that data, you can understand user behaviour clearly and adjust your ads as needed to maximize return on investment by allocating more funds to campaigns generating more conversions.
9. Track Your Adverts
Setting up conversation tracking to be able to know which keywords are working well and which ones to avoid because they don’t generate revenue. Additionally, tracking your campaigns will help you boost your quality score and your ROI. There are lots of good tracking programs that give indepth information which you can use.
10. Evaluate Demographic Data
With demographic data, you can understand your audience and optimize your Google Ads campaigns. By analyzing this data, you gain insight into the audience segments that get you the most conversions. For instance, you may find out that some crypto users of certain age groups, genders, or locations are more likely to engage with your ads and register.
Knowing this will allow you to adjust your campaigns to target those profitable segments. By reconfiguring your ad messaging, keywords, and timing of your ads, you can send your resources where they will have the most impact. This would improve the overall efficiency of your Google ads and increase ROI.
Conclusion
To optimize your Google Ads for maximum ROI in crypto projects, you need a solid strategy and constant evaluation. By choosing the right keywords, creating compelling ads, optimizing your landing pages, and tracking campaign performance, you can turn Google Ads into a valuable tool for growing your crypto brand.
