Finding an affiliate network is one of the best ways that crypto and gambling brands can promote their products and services. Affiliate networks are basically platforms where influencers, streamers, bloggers, and sports marketing agencies go to list their services for brands like yours to see.
When working with the affiliates you find, you’d give them digital cookies, which they embed in your product and service links. They then get a set commission in customers click on that link or register for your services before the cookie they got expires.
Choosing the best affiliate networks for crypto and gambling brands can be difficult, especially with so many options available to you. That is why, in this guide, we will show you where to go to find the best affiliates and marketers in the iGaming industry.
Table of contents:
- What are affiliate networks?
- Why are affiliate networks important for crypto and gambling brands?
- Are affiliate programs profitable for crypto and gambling brands?
- How to choose the best affiliate networks for crypto and gambling brands
- 10 best affiliate networks for crypto and gambling brands
What are Affiliate Networks?
Affiliate networks are platforms that connect affiliates, such as bloggers, influencers, live streamers, and social media content creators, with brands through affiliate programs. These professionals get a commission fee for referring your iGaming products and services to customers.
Why are Affiliate Networks Important for Crypto and Gambling Brands?
A well-curated team of affiliates can work wonders for your crypto or gambling brand. These professionals offer real value in terms of increasing reach and conversions for your brand. Below, we’ve shared other reasons why affiliate networks are important for your business.
1. Increased Reach And Exposure
Affiliate networks improve crypto and gambling brands’ chances of reaching more customers, as they present a multi-faceted marketing approach that features Google Ads, Meta Ads, Content Marketing, and social media posts made for their follower base.
By paying affiliates a commission, you could strengthen your brand’s credibility and convert leads twice as fast.
2. Service-based Commission Payment
Commissions provide a more stable and sustainable way of raising awareness about your services and products. This is primarily because, unlike traditional and online ads, you don’t pay affiliates if your links don’t get enough attention or clicks.
You pay affiliates to do the hard work of attracting leads, while you and your team focus on other areas of your business like brand management and improving the quality of your products.
3. Access To Numerous Affiliate Programs
There are hundreds of reputable and efficient affiliate networks you could go to find professionals to work with. While this number seems like it would take a lot of time to sift through, having that much option is actually a good thing especially if your brand is just getting into working with affiliates.
You could join different networks to get a feel of how each one works. Different platforms offer different packages such as mobile-friendliness, indepth tracking, niche marketing, and an indepth understanding of your wide customer base.
4. Automatic Payment and Tracking
Affiliate networks constantly introduce your company to ideal affiliates. They also provide a variety of tools, resources, and services you could use to grow your crypto or gambling brand. Furthermore, they use tools such as automated ad tracking, payment processing, analytics, and ad campaign reporting tools to earn from their present inventory.
Brands may also use their features such as streamlined payment systems to stop last-minute delays when paying for ads, tracking information to know which influencers bring in the most conversions, and what marketing strategy players or traders respond to best.
8 Ways to Choose the Best Affiliate networks for Crypto and Gambling Brands
We’ve made a list of 8 ways to choose the best affiliate networks for crypto and gambling brands.
1. Know Thy Budget
When choosing an affiliate network, the first thing to do is to know your budget. Different networks have various commission models and terms. Some charge a percentage of the sale made, while others use a cost-per-action model.
Ensure you select a network that matches your financial capacity and revenue goal. Understand how their payment schedule and thresholds can work for you. If your budget is fixed, use a network that has fixed fees. If your budget is dependent on performance, select a network that rewards that progress with low fees.
2. Choose A Reputable Network
Choose networks that have a successful marketing track record and has awards or recognitions. The reputation of an affiliate network is reflected in how reliable it is and trustworthiness of its affiliates.
When in doubt, you could look up the network online to see the reviews and comments about it. You should also check for proof of ethical practices and if they are for gambling, ensure they have a gambling helpline and provision in place to curb gambling addiction.
3. Pick A Network With Reliable Customer Support
When picking a network, pick one that has reliable customer support as they are more likely to respond when you have inquiries or issues with their systems or one of their affiliates. A good customer support set up:
- Answers your questions quickly.
- Helps you pass hurdles.
- Keeps your affiliate program smoothly running.
- Prioritizes your complaints and inquiries.
4. Consider Your Niche
Not every affiliate network will work for crypto and gambling brands, which is why it’s important that you find one that is specific to these niches. Picking affiliate networks that understanding the inner workings of your brand is crucial, as the success of your marketing strategy is tied to it.
Crypto and gambling affiliate networks, will understand who your ideal audience are and the marketing challeges faced in your industry, especially with regulated markets. Thet also connect you to the right customers based on age, interests, and online actions.
5. Study Your Competitior
By studying your competitors, you can learn more about which type of affiliate networks will work for your industry. You may also even find which particular networks worked best for them in the past, then do your own findings in terms of performance.
Additionally, you should learn from your competitor’s experience with those networks. Insights to look for include commission structures, precise audience targeting, and engaging ad creatives.
6. Customize Your Incentives
As a crypto or gambling brand, it’s important to have goals and preferences for how you want to incentivize your affiliates. You could have a cost-per-action model or cost-per-sale, just ensure that the network you use supports your preferred commission structure. A flexible incentive plan greatly influences the success of your affiliate program.
7. Try Tracking and Integrated Reporting Tools
Effective affiliate marketing relies on accurate tracking and reporting, therefore it’s important to find a network that invests heavily in advanced tracking technology solutions and reporting tools that let your monitor and effectively optimize your campaigns.
In addition, look at the reports to know where your leads come from, which of your links or ads they are clicking on the most, and how much customers spend on your platform. A tracking system gives you a road map to every area of your business’s marketing.
8. Watch For Intergrations and Seamless Compatibility
The affiliate networks you choose should integrate seamlessly with your website and tech stack. This is is essential for a smooth affiliate marketing experience. The network should also be compatible with your exisiting tools, systems, and programs so your operations are seamless.
With your affiliate program running smoothly, you can focus on imrpoving your business, as most of your technical issues have already been solved.
10 Best Affiliate Networks for Crypto and Gambling Brands
We’ve listed the 10 best affiliate networks for crypto and gambling brands you can choose from.
1. Vantage Affiliates
Vantage Affiliates is an affiliate program powered by Vantage. It allows affiliates earn commission by bringing in new clients to open accounts and trade on the platform. Vantage has competitive commission structures designed to attract marketers who want to earn well in the financial services sector. Their affiliates get professional marketing materials, real-time tracking, and multilingual resources to drive conversions across crypto brands across regions.
Niche: Crypto.
2. 1win Partners
1win Partners is the 1Win brand’s affiliate program for businesses in the iGaming industry such as sports betting, casinos, and other similar products. It allows affiliates monetise their traffic by promoting 1win’s services to businesses with a strong presence in Latin America, Africa, Asia, and the CIS.
Partners get multlingual promotional tools, detailed analytics, and custom creatives for better advertisement performance.
Niche: Crypto and iGaming.
3. Eightcap Partners
Eightcap Partners is Eightcap’s affiliate and Introducing Broker (IB); it lets IBs, trading influencers, and affiliates monetise their services by referring clients to the network’s wide-ranging trading services.
It provides great commission structures, such as per-lot rebates, CPA, revenue, and hybrid models, including flexible, negotiable deals. Eightcap’s payments are quick and transparent, with methods like Skrill, USDT, and bank transfer offered.
Niche: Crypto.
4. Perform
Perform is a prominent affiliate and marketing network that connects avdertisers with affiliates that help them get high-quality leads, app installs and sales. It has a variety of verticals like mobile apps, finance, health, sweepstakes, and dating, making it a solid choice for crypto brands.
This ad network stands out due to its long history in the industry and fixed compliance standards that ensure advertisers get quality traffic and affiliates get reasonable payouts.
Niche: Crypto.
5. CPAKitchen
CPAKitchen is a great place to star for people seeking CPA-based affiliate offers. They are over 5,300 affiliates on CPAKitchen, accessing 31 brands from direct advertisers in the gambling niche. It has a healthy mix of sports betting, casino, and poker sites, while offering revenue share, CPL and hybrid commission structures besides its CPA pricing model.
As a publisher on CPAKitchen, you get real-time statistics to monitor conversions, transactions, and traffic flow. Furthermore, it accepts different traffic sources and tools for monetisation to. Affiliates can be paid via WebMoney, wire transfer, cryptocurrency, NETELLER, and Skrill.
Niche: Gambling.
6. NetRefer
iGaming operators on NetRefer get valuable affiliate management tools, that offer customizable commission structures, real-time reporting, and multi-channel tracking. It has an interface and API integrations that make it a dependable choice for gambling brands that wish to efficiently scale their affiliate programs.
Niche: Gambling.
7. Cellxpert
Cellxpert has an extensive affiliate tracking program, specifically made for online casinos, which features fraud detection, advanced analytics, and flexible payment systems. It has a user-friendly dashboard and real-time data insights to help you optimize your ads and effectively boost ROI.
Niche: Gambling.
8. Chilli Partners
On Chilli Partners, you can promote your services and get leads from experienced marketers. The online casino affiliate programs by Chilli offer revenue share, hybrid deals, and CPA. They also have an experienced team that’s ready to help you with marketing resources.
While affiliates at Chilli can take flexible pricing plans or up to 50% commission, you as a publisher can get more money by joining an affiliate program that lets you invite other markets. You get paid monthly, but trusted partners can be paid weekly under special terms. You can withdraw your earnings via Skrill, Bitcoin, and bank transfers.
Niche: Gambling.
9. MyAffiliates
MyAffiliates is an affiliate network made for iGaming brands. It offers automated payment processing, detailed reporting, and multi-tier commission models. MyAffiliates also supports seamless integration with casino platforms, allowing you manage your affiliates smoothly.
Niche: Gambling.
10. Income Access
Income Access is a Paysafe Company that delivers solid affiliate marketing solution backed by customizable reports, real-time tracking, and mobile-friendly interfaces. It’s vast experience in the iGaming industry assures casino operators of being able to build and manage their own high-performing affiliate network.
Niche: Gambling.
Conclusion
Choosing the best affiliate network for crypto and gambling brands is a crucial step in getting successful affiliate marketing. You can choose the best networks by knowing your budget, understanding different commission terms, studying your competitors, ensuring they align with your niche, and they have good customer support, a credible reputation, and advanced tracking tools. While you search, ensure you do more research so you get only the best for your business.
