The iGaming industry, consisting of sports betting and online casinos, and the crypto industry, encompassing digital currencies, blockchain technology, and localised finance, are rapidly growing due to increased digital adoption and technological development.
To succeed, digital marketing systems must adapt to this dynamic environment.
Together, let’s look into how digital marketing contributes to shaping the future of iGaming and cryptocurrency industries!
Exploring AEO – Answer Engine Optimization
Answer engine optimization boosts a brand’s visibility in answer engines powered by AI like ChatGPT, Meta AI, Microsoft Copilot, and Perplexity AI.
AEO is the practice of designing content so that LLMs (Large Language Models) such as ChatGPT can understand and recommend your brand in response to user questions.
More Insight on Large Language Models
The rise of AI is changing how people search for answers online. As of today, over 40% of people use AI for general research. This also applies to users searching on Google and other search engines. They now receive answers directly on the webpage without going through your website.
In response to this, marketers and businesses must direct their strategy to meet their users where they are searching.
LLMs are engines that look for helpful and authentic content. Their approach differs from the traditional search engines because they favor content written in a conversational or Q&A layout.
To participate in this new system, you need to understand how these models learn from content. LLMs get trained to complete sentences. In training, the machine would randomly select a word and then attempt to predict it.
AEO and LLMs: A Collaboration
Answer engine optimization is more focused on creating content that directly answers major questions in a model that AI systems can easily extract and utilize.
AEO content has to be more direct and structured than traditional website or blog posts. Instead of trying to rank first for broad terms, think of content that gets straight to the point– clear, actionable answers.
Your goal is to create resources that AI systems can reference when trying to generate answers.
LLMs’ Role in Your Marketing Strategy
For your business to be part of the future of digital marketing, your marketing strategy must account for both human readers and AI systems.
Here are 2 effective ideas you can practice:
1. Restructure your content to serve both human readers and AI systems
This might involve adding FAQ (frequently asked questions) sections and reorganizing information to provide more direct answers to users.
Your end goal should be to make your proficiency accessible to AI systems that require solid and authoritative sources.
2. Audit your existing content for conversational queries and AI-friendliness and conversational queries
Can AI systems easily take out important information from this? Does your content actually answer the questions your audience asks? Assess your successful content and ask yourself this crucial question.
How Do You Improve Your Visibility In AI-powered Search Results?
These are some tips on how to improve your visibility in AI-powered search results:
- Identify your top 100 traffic-driving URLs and establish a quarterly refresh cycle. Add or update timestamps, stats, screenshots, and recent product details.
- Re-assess and refresh any content older than 12 Months. LLMs and answer engines greatly favour recently updated content.
- Map out frequently asked questions for Landing pages. Segregated FAQ zones earn more references when connected to higher-ranking pages.
- Identify your top URLs that drive traffic and set up a cycle that refreshes quarterly. You can add the latest product or service details.
Moving on, it is essential to understand that in the near future, the marketers who quickly adapt to AI search will maintain and grow their influence; at the same time, those who stick to outdated approaches will find themselves increasingly invisible to their audience.
All this doesn’t mean leaving out the human touch. It means your team spends less time outlining and more time upgrading and publishing content that speaks to your customers and drives profit.
With LLMs, instead of staring at an empty document, you can now create content ideas in minutes across different platforms– landing pages, social media, and blogs.
In the global market, large language models are rapidly growing. It is predicted to reach $259.8 billion by 2030. As AI advances, LLMs are assuming even bigger roles and reshaping the way businesses connect with consumers.
The Future of Digital Marketing in iGaming and Crypto Industries
The immense growth of iGaming and crypto is closely tied to the way we use the internet in our daily lives. Because the global culture is rapidly getting accustomed to the digital world, the desire for this type of entertainment increases every minute.
This success is due to legalization, accessibility, cultural embrace, and sponsorships.
The industry is attaining new heights because of innovative technology. Thanks to artificial intelligence, cloud iGaming, and 5G networks, founders can now create interactive and captivating experiences for users.
iGaming and Crypto Digital Marketing Trends for the Coming Years
As the industry evolves, several creations and trends are set to shape its future. Below are some of the major trends to look out for:
1. Cloud Gaming
With cloud gaming, players can engage in gaming activities without having to download them onto their various devices. In reference to an Annual Growth Rate (CAGR) of over 30%, businesses looking to expand in this industry can take advantage of this opportunity.
Because players don’t have to download any applications in order to participate in gaming activities, the range of available games and accessibility to them is very wide. As a result, it possesses continuous transformation.
2. Leveraging Virtual Reality
VR is a unique computer technology that creates simulated environments. A great example of virtual reality is the recently released Apple Vision Pro. VR is unique because it immerses users in a virtual world rather than relying on traditional interfaces and creates a realistic encounter.
The industry is expanding fast. According to statistics, by 2028, the global virtual reality market size will rise to 53 billion dollars. This growth is having a significant impact on the iGaming industry. As a result, virtual reality casinos and other gaming companies have been created.
3. Artificial Intelligence (AI)
Although AI has already been used in gaming, it has yet to live up to its full potential. AI can enhance gaming experiences. With artificial intelligence, gaming and cryptocurrency platforms can provide customised experiences for each user.
4. 5G Network Connectivity
5G ensures high network speeds and an uninterrupted network. Here are some advantages of using 5G technology:
- It furthers the growth and expansion of live casino games.
- Improves virtual reality games. Experiences can become more immersive and engaging for users.
- It enables fast and smooth payment methods for cryptocurrency, IGaming, among others.
- It provides an AI-based interactive gaming experience that enhances gameplay for users.
