In this day and age, competitiveness in the digital market has skyrocketed. This automatically means it is essential for iGaming companies to acquire new users. One effective way to do this is through predictive targeting.
When researching to gather data, you must ensure you use high-quality data that is applicable to your target audience, as this will substantially impact the effectiveness of your predictive targeting ad campaigns.
Together, we will look at how predictive targeting boosts retention in iGaming Ads. Let’s roll!
What is Predictive Targeting?
Predictive targeting is advertising that uses artificial intelligence to target ads to reach people most likely to be interested in the ads. To do this, information like the user’s interests, demographics, and prior actions is used to create a predictive targeting list. It is a subgroup of advanced analytics that uses AI, user data, and statistics to predict what a user needs in the future.
Predictive targeting is about showing the product or service to the right consumer, on the right platform, at the right time, through advertising. It also uses machine learning techniques to predict market trends.
Why It Matters?
Predicting needs while processing data is a difficult strategy to execute. It takes massive resources to ascertain the perfect experience for users, from experimenting and evaluating the derived data.
Predictive targeting leverages this enormous data by generating significant insights, irrespective of the nature of the data, be it behavioral or demographic.
Additionally, it considers third-party information, resulting in an enriched view of your users’ patterns and preferences.
Benefits of Using Predictive Targeting for iGaming Marketing
These are some key benefits of using predictive targeting for iGaming marketing:
1. Increased Reach
Predictive targeting helps you reach wider audiences that are actually interested in what you have to offer in your marketing messages.
2. Increased Engagement
With predictive targeting, you create messages that are likely to be clicked on and shared by interested audiences.
3. Increased Conversions
The number of people who sign up to your iGaming services and download your app increases significantly.
4. Increased Revenue
The amount of money your company makes increases significantly. Predictive marketing automatically multiplies revenue.
How to increase LTV by 40% + with Predictive Targeting
Along with the increasing number of users who partake in iGaming, predictive targeting can also help these companies in increasing the lifetime value (LTV) of their users. LTV is the total sum of money that a user spends on an enterprise over the course of their relationship.
To increase LTV, predictive targeting is used to target ads to users who will most likely engage with your apps and websites. It is also used for targeting ads to those who are likely to be playing consistently.
Predictive targeting divides users into groups based on their interests and purchasing practices. This data is then used to create more personalized marketing campaigns that directly speak to each of these groups.
This way, iGaming companies can significantly increase the number of users who make use of their apps and websites and increase revenue.
How to Use Predictive Targeting for iGaming
As an iGaming company interested in using predictive targeting to market your products, these should be your next steps:
- Build a predictive targeting structure.
- Create a list from your predictive structure.
- Use the list to target your desired audience.
- Utilize this list on different advertising platforms.
Through predictive targeting, you can reach your target audience more efficiently. This leads to increased engagement, increased interactions between users, and increased revenue for your company.
